Tide Evolution | Mask 1 How to Define a New Generation of Fashion Functional Accessories

In this era of emphasizing individuality, the "mask" has long been out of the single attribute of protection or decoration, and has evolved into a highly recognizable cultural symbol. "Mask 1" is such a set of beautiful, practical in one of the cutting-edge products, breaking the traditional perception of wearing jewelry.

Its birth originated from a social observation experiment about "the multiple identities of modern people"-the designer hopes to convey the possibility that individuals can freely switch roles in the public space through this work. The appearance is simple but does not lose tension, and each arc is precisely calculated to adapt to the visual presentation under different angle light changes.

Generation Z young people pay more and more attention to the value extension behind the goods, no longer satisfied with the basic performance, but also to represent their own attitude. "Mask 1" accurately captures this subtle shift in demand and becomes the status symbol they carry with them.

Free scene switching | Multi-faceted response from daily street to theme party

Cotton T-shirt jeans is already the basic configuration, but add a pair of matte black immediately turned into the focus of street photography;

The bohemian dress meets the psychedelic graffiti print version, which instantly incarnates the existence of the most dramatic tension of the music festival;

A business shirt with a silver-gray model makes you feel the restraint even through a mask.

see the real chapter for details | those ergonomic ideas that make you fall in love

the aviation-grade aluminum alloy skeleton is used as the core support structure, but the overall weight is only as light as a feather. the special cushion buffer layer at the bridge of the nose leaves no traces of compression even if it is worn continuously for six hours.

the surface fabric is made of regenerated cellulose fabric with antibacterial and bacteriostatic function, which is as delicate and smooth as baby skin, and has super tear strength at the same time. after repeated bending for more than 1,000 times in laboratory tests, it is still intact.

the ear hook is equipped with a three-gear fine-tuning buckle system. no matter whether you are a small melon face or a round baby face, you can find the fixed mode that best fits you, and completely bid farewell to the small embarrassing moment of skew and shift in the past.

Visual Emotion Management | Do you know the subtext behind color selection?

Ebony Black is not only the most manageable basic option, but also a stealth armor that gives inner certainty;

Smog powder ash is like a gentle armor wrapped in fragile sensitive soul corner;

The hand-painted splash-ink series, which is available in limited quantities every year, always triggers a panic buying frenzy on social media.

Social Communication Art | When the face part is blocked, it gets more focus instead

Luna, an art curator from Shanghai, told us that since putting on Mask 1, she has found that the gaze of passers-by has become more exploratory rather than random. "Once someone in the subway even asked me where I bought it." she recalled with a smile.

Psychological research shows that humans are naturally interested in vague information and try to fill in the empty imagination. Therefore, the appropriate reservation of some unknown areas can actually stimulate the desire of the other side to have a deeper understanding.

in order to further promote this concept, the brand launched the MaskChallenge challenge, calling on users around the world to upload photos or short videos of themselves wearing masks for creative activities. in just two weeks, more than one million submissions were collected, forming a phenomenal communication event.